John Giolas Joins CH Precision as Global Director of Marketing

July 16, 2025 –Mr. Giolas brings over three decades of experience in high-end audio marketing, with a background that blends strategic planning with hands-on creative execution. Since November 2024, he has directed marketing at Wattson Audio—a wholly owned subsidiary of CH Precision—where he helped shape the company’s communications through refined messaging, compelling visual identity, and integrated media strategies.

Before joining Wattson, Mr. Giolas served as Vice President of Sales and Marketing at dCS (Data Conversion Systems, Ltd.), where he directed global sales activity in tandem with brand communications and product launch strategies. His earlier tenure at Wilson Audio included the authorship and design of The Wilson Way, the company’s official history, and the development of in-house media capabilities that supported a shift toward more self-directed, narrative-rich marketing initiatives.

John’s background includes hands-on work in copywriting, photography, graphic design, as well as writing manuals and supporting IP-related efforts. Over the years, he has contributed to press relations, distributor communications, and the coordination of product launches. He has often focused on conveying a brand’s culture and values through multimedia storytelling—using words, images, and video to create a cohesive and engaging narrative around the products and the people behind them.